SUMMER HOURS
NOTE: WE CLOSE AT 2:00PM ON JULY 4TH!
Monday & Tuesday 10:00 – 5:30
Wednesday – Friday 10:00 – 7:00
Saturday 8:00 – 5:00
Sunday 11:00 – 5:00

In 2008, we were voted Best Kids Store
by Isthmus and Capitol Newspaper readers.

Earning these special awards means a lot to us -
thanks for your vote!

WELCOME
Madison's favorite store for kids invites you to celebrate Spring with our fresh selection of toys, books and clothes. As always:

– Our merchandise is carefully chosen to meet a wide range of developmental stages and interests and our knowledgeable staff will help you with your selections.

– We sell toys, games and books that are educational, always fun and sometimes just weird and wacky. Many of our toys are heirloom quality.

– Our clothing selections are colorful, fun and comfortable. Find clothing that kids really like in sizes from infant to 7 (boys) and 10 (girls).

– Give us a few minutes and we will wrap your gifts for free. If you need shipping we can save you a trip. We are happy to pack and ship your purchases.

– We carefully select our toys to delight our customers, children and those who care about and for them. Feel free to ask us about toy safety when you are shopping at our store. We hope that this brief review of our standards will help you choose safe toys no matter where you shop.

It’s okay for your kids to explore. We have this store because we want kids around!

How to find us: We are at 8 South Carroll Street, very close to West Washington Avenue on the Capitol Square. Find us between the Inn on the Park and Home Savings Bank. Look for our mascot, Webster the Bear, sitting outside the store.

Yes, you can park downtown! In fact, for the first time in more than 30 years, there is parking on our side of the street on the Capitol Square. Check out the meters right in front of the store. There are also spaces just around the corner on both sides of the block. If you’re really lucky you can park for one hour in designated spaces on the Capitol side for free. The Dane County ramp is less than two blocks away and the State Street ramp is less than three blocks away. Here's a great map to help you find your way downtown.

Capitol Kids is locally-owned and operated by mother-daughter team Peg Scholtes and Jenna Hansen. They share the job of buying clothing for the store. Both are at the store most of the time – ready to play with kids and help customers.

Peg has a long history of working with kids and families in Madison. After 25 years it was time to try something new – but it had to involve kids and have an impact on the community! In 2000, yearning to be downtown, Peg decided to open Capitol Kids on Webster Street and relocate her home to a nearby condo. By 2002, business was booming! To keep up with the growth, Capitol Kids moved to its current location on the Capitol Square, making Peg's dream for a new store a reality.

Jenna is the mother of two and has experience in retail and business operations. Jenna uses our products, washes our clothing, knows how our brands wear and what toys stand the test of time. She also selects children’s literature. She brings practicality into the store.

We're proud partners of the
Dane County Buy Local Initiative
"Part of the joy of owning a store is participating in the community – providing special services, welcoming visitors, getting to know our customers and helping to raise funds for community organizations.
These are all things that happen best in a locally owned shop."
To learn more, visit www.danebuylocal.com.

To Support Local Businesses:
– Bank and invest locally
– Shop locally-owned businesses
– Patronize member businesses displaying the DCBLI logo
– Buy locally produced goods and services

We welcome your suggestions and ideas. We want our store to be a part of the community and a vital partner in the downtown renaissance. Please read our newsletter for information on community events and fundraisers.